Smell like a Star: The World of Celebrity Fragrance
Who's your favourite diva? Do you love the sensuality of Mariah Carey or the classic style of Elizabeth Taylor? How would you like to smell just like them? It seems that anyone who anyone these days has a fragrance named after her. Read the labels on some of the most popular fragrances at your local department store, and it will be like going over the roster of your favourite celebrity gossip mag. Whether you sing, dance act or write best-selling books, there will be someone who wants to wear your fragrance.

So what's the big deal with the celebrity fragrances? It appears that the style-savvy women of today like to smell like the popular figures that they can relate to. While it may be a challenge to find the perfect fragrance out of a list of generic names on bottles, choosing a scent that is named after your favourite celebrity is a much easier choice. Marketers love this concept, because it requires less effort and cash to get the word out on names that are already icons in households worldwide. It appears that the concept of celebrity fragrance is a match made in heaven for those selling and those buying the product.

However, to keep the money rolling in, a name is apparently not enough. While sales may peak when a celebrity fragrance is first introduced, if the scent is not a popular one, the product may not stay on the market for long. On the other hand, if a scent is gorgeous enough, it can withstand almost any lull in a star's career. For example, despite a lacklustre release of a CD and plenty of unpleasant press, Britney Spears perfumes, Curious and Fantasy, are still going strong.

Who's Who in the Fragrance World
So who do you want to smell like? Those girls who crave glam may want to check out Christina Aguilera's perfume and body lotion that will give you a whiff of the classic Hollywood divas of old. For the young and playful at heart, With Love from Hilary Duff might be the perfect mix of old and new. The thiry-somethings of the crowd who go for a sophisticated style can check out the first fragrance by Sarah Jessica Parker, Lovely. And even the bookworms of the bunch can relate to Danielle Steele's fresh fragrance that combines floral aromas with oriental scents. Other big names in the fragrance industry right now include Gwen Stefani, Jennifer Lopez and Kate Moss. Some of these women have come out with a single signature scent, while others have capitalized on the market to produce an entire line of scents with their name attached.

No matter who you like to follow at the movies, on television or on the radio, you can probably find a fragrance that will allow you to smell like one of your favourite stars. You can find celebrity fragrances where other designer scents are sold, or on the Internet. Smell good and smell famous.